AdSense Earnings Calculator
Estimate your Google AdSense revenue from monthly pageviews, CTR and CPC. Free, no sign-up, and it runs entirely in your browser.
Estimate your AdSense earnings
Your estimated AdSense earnings
Earnings at different traffic levels
Same CTR and CPC, at monthly pageviews from 10,000 to 1,000,000. Your current pageview figure is highlighted.
How AdSense earnings work
This free AdSense earnings calculator is for bloggers, publishers, and website owners who want a realistic revenue estimate before applying to AdSense or planning content. It runs entirely in your browser, needs no sign-up, and never sends your numbers anywhere. Enter your monthly pageviews, your ad click-through rate, and your average cost per click, and it estimates your daily, monthly, and yearly earnings.
How does the AdSense earnings calculator work?
Enter your monthly pageviews, your ad click-through rate as a percentage, and your average cost per click in dollars. The calculator multiplies pageviews by the click-through rate to find estimated clicks, then multiplies clicks by the average cost per click to estimate earnings. Daily earnings divide the monthly figure by 30, and yearly earnings multiply it by 12.
The formula is simple: estimated clicks equals monthly pageviews times CTR divided by 100, and monthly earnings equals estimated clicks times average CPC. RPM equals monthly earnings divided by monthly pageviews times 1,000. Use the table above the guide to see how earnings grow as traffic grows.
What is a good AdSense CTR?
A typical AdSense click-through rate for content websites is between 0.5 percent and 2 percent, and rates vary by niche, ad placement, and audience. Finance and technology sites see higher rates than hobby blogs. A rate above 2 percent is strong, while a rate below 0.5 percent may mean your ads are poorly placed or attract visitors who rarely click.
What is a good average CPC for AdSense?
Average cost per click varies a lot by topic and country. Clicks from the United States, United Kingdom, Canada, and Australia usually pay more than clicks from other regions. Finance, insurance, legal, and software topics often pay over one dollar per click, while entertainment and hobby topics often pay under twenty cents. Your own AdSense reports show your real average.
What is RPM in AdSense?
RPM stands for revenue per mille, which means revenue per one thousand pageviews. It is calculated by dividing total earnings by pageviews and multiplying by one thousand. RPM combines your click-through rate and cost per click into one number, so it is the easiest way to compare earnings between pages, months, or websites with different traffic levels.
How much can a website earn from AdSense?
Earnings depend on traffic, niche, and visitor location. A site with 100,000 monthly pageviews, a 1 percent click-through rate, and a 50 cent average cost per click earns about 500 dollars a month. Google states in its AdSense help pages that publishers receive 68 percent of the revenue Google recognises for AdSense for content ads (Google AdSense Help, 2024).
Use the table above to compare traffic levels. At the same 1 percent CTR and 50 cent CPC, 10,000 pageviews earns about 50 dollars a month, while 1,000,000 pageviews earns about 5,000 dollars a month. Traffic is the biggest lever, which is why publishers focus on search traffic first.
How can I increase my AdSense earnings?
Publish more content that ranks in search and brings steady traffic, because earnings scale with pageviews. Improve ad placement by testing ad units inside content and near the top of articles. Target higher paying topics and visitors from higher paying countries. Keep your site fast and mobile friendly, since slow pages lose visitors before ads load.
Frequently asked questions
Is this AdSense earnings calculator free?
Yes. It is completely free, with no sign-up and no limits. All calculations happen in your browser, so your numbers never leave your device.
How accurate are the estimated earnings?
The estimates are only as good as the numbers you enter. Real AdSense revenue varies with niche, season, visitor country, ad placement, and advertiser demand. Treat the result as a planning estimate, not a promise of income.
What is the difference between CPC and RPM?
CPC is the average amount you earn per ad click, while RPM is the revenue you earn per 1,000 pageviews. CPC depends on advertisers, while RPM combines your click rate and CPC into one figure that is easier to compare across pages and months.
Does AdSense pay per view or per click?
AdSense mainly pays per click for text and display ads, and per thousand impressions for some ad formats. Both models are covered here: clicks drive the earnings estimate, and RPM shows what each thousand views is worth.
How many pageviews do I need to earn $100 a month?
It depends on your CTR and CPC. At a 1 percent CTR and a 50 cent CPC, you need about 20,000 pageviews a month to earn 100 dollars. At a higher CPC of 2 dollars, the same CTR needs only about 5,000 pageviews.
Why is my AdSense RPM so low?
Low RPM usually comes from low paying niches, traffic from lower paying countries, poor ad placement, or ad blockers. Improving content quality, targeting higher value topics, and testing ad positions inside articles can raise it over time.
Does this calculator store my data?
No. The calculator runs entirely in your browser. Nothing you type is uploaded, stored, or shared.
More tools you may need
Setting up AdSense? Use our ads.txt Generator to create the ads.txt file Google asks for. Planning your site? Try the Meta Tag Generator for SEO tags, and the QR Code Generator to share your site offline.
